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職務概要:

当社クライアントは、プレミアム消費財分野で革新的な製品を提供するグローバルブランドです。日本市場におけるデジタル変革をリードするデジタルマネージャー（CRM）を募集しています。このポジションでは、顧客エンゲージメントの向上とデジタル領域でのブランド価値の拡大に注力し、CRM戦略の設計から実行までを担当していただきます。

主な業務内容:

CRM戦略の開発・実行: 日本市場での顧客獲得、リテンション、ロイヤルティ向上に向けたCRM戦略の策定と実施。5年間の市場シェア拡大目標をサポートします。
データドリブンキャンペーンの推進: CRMデータを活用し、デジタルおよびオフラインタッチポイントを通じて、パーソナライズされた顧客体験を提供するキャンペーンの実施。
部門横断的な協力: 営業、マーケティング、オペレーションなどのチームと連携し、CRMのインサイトをすべての顧客接点に反映させ、顧客対応を強化します。
デジタルトランスフォーメーションの推進: SAP Commerce CloudからSalesforceへの移行をリードし、CRMのデジタル能力の向上とプロセスの効率化を促進。
KPI設定とパフォーマンス管理: CRMの効果を測定するためのKPIを設定し、顧客満足度、デジタルエンゲージメント、収益貢献を評価。

理想の候補者:

消費財、ラグジュアリー、Eコマース、デジタルコンサルティング分野でのCRMやデジタルマーケティングの経験。
CRMシステムにおける実務経験と戦略的な思考力。
チーム間での連携力と強いコミュニケーションスキル。
ビジネスレベルの日本語と英語スキル。

デジタルトランスフォーメーションの一環として、顧客中心の環境でインパクトを与えたい方、ぜひご応募ください。

About the Role

Our client, a leading global brand in premium consumer goods, is seeking a Digital Manager, CRM to spearhead their digital transformation journey in Japan. Known for their innovative products in home and lifestyle categories, our client has built a strong reputation for quality and brand loyalty. This role offers the opportunity to shape and implement a CRM strategy from the ground up, driving customer engagement and expanding the digital impact of a brand beloved by consumers worldwide.

As the Digital Manager, CRM, you’ll blend strategic insight with hands-on execution, leveraging digital tools and customer insights to build end-to-end customer journeys, from pre-purchase to post-sales engagement. Reporting to the Senior Manager of Communications & PR, you’ll work cross-functionally to align CRM strategies with broader business goals, helping to enhance customer loyalty, drive sales, and elevate the brand’s digital presence.

Key Responsibilities

Strategic CRM Development: Design and implement CRM strategies focused on customer acquisition, retention, and loyalty, supporting a 5-year growth target to expand market share in Japan.
Data-Driven Insights: Leverage CRM data to shape personalized, data-driven campaigns that enhance customer experience across digital and offline touchpoints.
Cross-Functional Collaboration: Serve as the CRM ambassador, working with marketing, sales, and operations to ensure insights are embedded across all customer-facing interactions.
Digital Transformation: Champion digital CRM adoption, guiding the transition from SAP Commerce Cloud to Salesforce, to enhance capabilities and streamline processes.
Performance Tracking: Define KPIs that measure CRM effectiveness, focusing on customer satisfaction, digital engagement, and revenue contribution.

Why You Should Apply

Influence & Autonomy: This is a pivotal role with a high degree of autonomy, where you’ll shape a CRM strategy from the ground up and directly impact the customer journey and brand engagement.
Career Growth: This position offers a clear path to senior roles in brand and digital leadership, with potential for international exposure through regular collaboration with APAC and HQ teams.
Innovative Culture: Our client is moving towards a digital-first, collaborative culture that values fresh ideas, cross-functional collaboration, and growth.

Ideal Candidate

Experience in CRM or digital marketing, ideally within consumer goods, luxury, e-commerce, or digital consulting environments.
Hands-on experience with CRM systems and a strong strategic mindset.
Strong interpersonal skills to work across functions and influence teams.
Business-level Japanese and Business Level English

Ready to make an impact in a brand-driven, customer-centric environment? Apply now to be part of an exciting digital transformation journey.

To apply for this job email your details to Chris.Frost@cogsagency.com.